Many businesses have recognised the need for improved customer relations recently. Many customers have moved to an online basis, often as e-commerce rather than a physical business. As a result, their customer management arrangements (“CRM”) need to be upgraded.
Often CRM is a part of a wider unified communications system, where all internal and external communications, voice, video and data are linked on a common set of standards, platforms, and information sources. A VoIP implementation is a key part of that.
Simply put, a contact centre is a portmanteau term for a central point from which all customer interactions are managed. It is usually a combination of call centres, offline support centres, and other channels of customer interaction. They may operate using a common Customer Response Management system (“CRM”).Continue reading