Category: Insights

One of the more significant developments in computing in recent years has been the wholesale adoption of VoIP systems by businesses and increasingly by home and mobile users.   Simply put, VoIP systems remove the costs and restrictions imposed by the traditional PSTN service providers.

Because of digital convergence among other things, the initial objective, to replace PSTN connections with digital connections has grown by leaps and bounds into fully-fledged integrated communications environments supporting media connections, not just voice.

Businesses are now presented with options among others to improve their presence and reduce their costs.  Here are five such.

1. Cost reductions through Call Security

   

   In the past, PBX systems were location based.  Extension numbers were tied to a physical location such as a desktop.  The ability to restrict calls was linked to the physical device. Anyone using the handset could only make the calls that were allowed for that extension number, for example, local calls only, no national or international calls.

   VoIP systems are by contrast person based in that an individual uses a PIN number to log-on to the VoIP system wherever they might be.  They can log-on from the traditional desktop handset or by using SIP technologies from a smart device.   Call security, therefore, becomes person based rather than location based.  The ability to make calls resides in the individual profile. Applying call security according to individual needs becomes that much easier.

2. Business presence

   

   Using VoIP can make a business seem much larger than it actually is. Two examples are automated call forwarding and departmental assignment.

   With automated call forwarding, calls made to a local number are automatically forwarded to a central number.  In this way, a company can seem to have a local presence, but in actuality operate a central support organisation.  Many companies have done this with their call-centre operation.  For example, British Airways operated a centralised call centre in India.  All calls to a local or national call centre were automatically forwarded there.

   With a departmental assignment, different extension numbers can be published for sales, finance, procurement, and so-on.  However, they can be automatically forwarded to a single extension number.  The company looks like it has different operational departments when in reality it does not.

3. Customer Relationship Management (“CRM”)

   

   An organisation that operates a call-centre to provide customer support can tailor its VoIP system to support a CRM environment.  The VoIP system can be linked to a database application.  In this environment, the call-centre operative will have customer information displayed on a local computer screen when that customer calls in.  The data is retrieved using the incoming telephone number.  The operator can then answer the call with “Good day <customer name> “ giving a much more personal and warm aspect to the interaction.

   Often details of previous and current interactions with that customer are shown giving the ability to deal more effectively with the customer.  VoIP provides that capability.

4. Automated Documentation Support

   

   A large part of customer support is providing documentation, usually product related.  This obviously can be accomplished via a website application, but most VoIP systems can also provide this facility.

   The requestor dials a number, taken for example from a media advertisement and is presented with the option to email a document to a specified address.   In this way, the requestor receives the information they want, and the company has an email address for future marketing activity.   All without any manual intervention thanks to VoIP.

5. Automated Call Handling

   

   There is nothing more frustrating than calling an organisation and being forwarded from extension to extension as your call is not answered. The use of calling, hunting and auto-forwarding groups maintained by the VoIP system can significantly ease that pain.

   While they are similar there are differences between calling and hunting groups.  Calling groups allow anyone in that group to pick up a call for anyone else in the group.   For example, a call to an extension where the normal answerer is unavailable can be picked up by someone else nearby.  This is especially useful after hours where desks are unattended.

   Hunting groups automate this process.  If a call is not answered after a certain time interval it is automatically forwarded to another extension number.   Calling and Hunting groups often work together to improve customer service.

   Auto-forwarding is particularly useful for support and alarm calls.  The VoIP system can be programmed to auto-forward calls to a particular number to another number, for example, the duty engineer. The forwarding can be done manually by manually programming the number into the extension profile itself, or in some cases can be accomplished via a calendar. In this way, incoming calls should be answered, not just ring out.

   The increasing sophistication of VoIP systems now enables small businesses to punch above their weight and bring improved customer service levels at little or no cost.