Love them or loath them, call centres are a fact of life nowadays. Looking at them from a business standpoint, they are an essential component of a cost-effective and efficient customer service environment. VoIP for Business makes implementation a practical proposition, even for the smallest business.
However, the quality of service delivered to the customer can make or break a relationship. A high-level customer experience is the goal. When, for example, they hear “You are number 47 in the queue”, they will hang up and not call back. The tone and style of the interaction with the agent are vital.
That is where planning the interaction and why inbound and outbound call monitoring is essential. It usually takes the form of a call centre quality monitoring programme. Knowing service levels and their quality is not just metrics.
Effective CRM using VoIP for Business is the balancing of agent efficiency and service quality.
First of all, what is call monitoring? It’s the listening in on agent and customer interactions and the recording of them for later analysis. “Your call may be recorded for quality purposes”.
The upsides of call monitoring are both qualitative and quantitative. Measurement of response rates and customer attitudes tells you if waiting times are acceptable. This assists with resource planning. Customer attitudes also tell you if assistance is effective and if an agents performance is acceptable.
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