What Is SIP Calling and SIP Trunking?

What is SIP?

SIP

Session Initiation Protocol (“SIP”) is a communication protocol used to initiate, modify and terminate interactive user sessions. It supports multimedia communications, including voice, video, and messaging. It is widely used in VoIP implementations. It is not necessary for all VoIP implementations but is required to support some advanced features such as device mobility.

To be a little technical, SIP is an application-layer protocol that defines how the devices involved in a conversation exchange information with each other to set up and control a session.

Overall, SIP is a powerful and flexible protocol that enables a wide range of communication services and applications, including voice and video conferencing, instant messaging, and multimedia collaboration tools.Continue reading

What Small Businesses Want from Their Cloud Communications System

One effect of the pandemic has been a quantum increase in remote working and working from home. IT strategies have morphed from strategic to survival as they change to cope with the new business imperatives.

In remote working the need to communicate increases, and it is even more important in helping to maintain team morale and manage projects with a geographically dispersed workforce.   

Collaborative applications like SharePoint, Zoom, NetMeeting, and Skype have become the norm in business. Cloud storage as a means of document sharing and project communications is now essential. A Cloud Phone, a phone that uses Voice over IP (“VoIP”) over the Internet is becoming indispensable for productivity, privacy and general communications.

More than ever, business communications are vital to a business’s success. Customers and suppliers need to get in touch. The company needs to maintain an Internet presence to market its goods and services and support an e-commerce facility. Geographically dispersed businesses need business communications to link home office, manufacturing sites and depots at home and abroad

New company business, communications and IT strategies need to reflect the new realities.   Many companies are looking to implement an Integrated Communications Strategy that defines a common look-and-feel throughout the business.

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How to Switch to Cloud PBX Efficiently and Effectively

Calling a business is the first point of contact between the business and the outside world.  This first impression must be a good one.  Most callers nowadays expect a response, and a failed call is not an acceptable outcome.  Additionally, most callers expect to be able to use a variety of communications methods, traditional PSTN calls, internet access to a call centre and digital interfaces over specialised applications and social media.

The advent of digital PBX solutions has allowed all businesses to move to digital telephony as part of a unified communications strategy meeting these requirements. Cost savings, improvements in business profile and increased customer service levels are some of the major benefits of a digital PBX environment.

Switching to a Cloud PBX is a programme that involves both technology and people.   Doing it efficiently and effectively requires careful consideration of both elements.Continue reading

7 Reasons Why Many Businesses are Choosing Cloud PBX

One of the major benefits of the digital revolution for business has been the emergence of computer-based PBX systems offering advanced features. in the past, these were limited to larger companies but the emergence of cloud-based technologies has seen the emergence of the Cloud PBX which allows small companies the benefits of voice over IP but at a vastly reduced cost.

Here are 7 benefits which will come to a business if they implement a Cloud PBX solution:Continue reading

VoIP As a Powerful Tool in Disaster Recovery

It’s not a question of if, but when a disaster will hit your company.  A prudent company has a disaster recovery plan, covering all components of recovery, and including a public relations/communications plan.  It should also include various scenarios for keeping the company running normally as far as is possible while the full recovery process unfolds.     

In short, not disaster recovery, but business continuity.

Obviously, the recovery steps and how long it takes to implement them depends on the nature of the disaster.  However, all have the common theme of an interruption to normal business that needs to be managed.Continue reading

Reasons why Cloud VoIP can help your Business

Reasons Why Cloud VoIP Can Help Your Business

The benefits that VoIP for Business can bring to your business are undeniable.  Add to that Cloud VoIP, hosted or on-site  and you have a winning combination that can add significantly to your business profile.

Depending on the size of the business, either implementation can be applicable.  However, having said that, a cloud-based approach can fit more easily with an existing cloud-based environment, either on‑site or hosted.

Before choosing a particular approach, it is best to consider firstly whether on-site or hosted VoIP is better suited to the business, and secondly, whether a Cloud-based architecture is appropriate.Continue reading

The Ins and OUTs of Cloud PBX And Microsoft Skype For Business

The Ins and OUTs of Cloud PBX And Microsoft Skype For Business

One of the success stories of recent times has been the adoption of Digital Telephony by all sizes of business.  Large businesses have installed their own hardware and software, and small businesses tend to use Cloud PBX implementations, either in-house or hosted.

A more recent development has been the convergence of video conferencing with Cloud PBX implementations. Video calls using applications like WhatsApp and Skype have been around for some time, and have been used over the PSTN and digital telephone networks from both desktop and smart devices.  Since Microsoft bought Skype, introduced Skype for Business, and fully integrated it with the Azure cloud environment, it has become a major player in the Cloud PBX landscape.Continue reading